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About JA Titan

Set in the year 2035, JA Titan creates a world in which players are CEOs of their own companies. Originally conceived in the 1980s as the Management and Economic Simulation Exercise, or MESE, JA Titan is a widely recognized business simulation for high school students. During game play, students must run a manufacturing company and master six key business decisions: price of product, production levels, marketing expenses, research and development costs, capital investment level, and charitable giving. Various corporate assistants “help” the player through each phase, or “quarter,” of game play.

In 2000, Junior Achievement launched JA Titan under its current name as a Web-based product. Junior Achievement partnered with the Best Buy® Children’s Foundation to unveil a third-generation simulation in February 2003 that is faster, sleeker, and more sophisticated than its predecessors. This version was Flash-based, and features changing economic conditions to gradually challenge student players.

In 2005, Junior Achievement was able to expand on this version of JA Titan with a gift from the Best Buy Children’s Foundation. JA Titan version 3.0 incorporates the concept of charitable giving, challenges students with sub-decisions, and adds voices to the characters, among other improvements.

Success in JA Titan is measured by a “Performance Index,” an evaluation of each fictional company’s performance based on the following:

  • Retained Earnings (50%)
  • Supply and Demand Potential (20%)
  • Productivity (10%)
  • Market Share (10%)
  • Growth (10%)

During game play, players attempt to achieve the highest Performance Index possible. At game end, the player with the highest company Performance Index wins.

A school-based version of JA Titan also is available with lesson plans and administrative features for teachers, and is available solely through local Junior Achievement offices. For contact information on a Junior Achievement office near you, please visit www.ja.org.

History of Junior Achievement

WHAT IS JUNIOR ACHIEVEMENT?

Junior Achievement is the world’s largest organization dedicated to educating young people about business, economics, and free enterprise. Junior Achievement programs are taught by volunteers in class and after-school at locations throughout the United States and in 98 countries.

CORE PURPOSE: To inspire and prepare young people to succeed in a global economy.

PROGRAMS: Programs span grades K-12, and focus on The Three Pillars of Student Success: Entrepreneurship, Work Readiness, and Financial Literacy.

PROGRAM REACH: Through over 140 U.S. Area Offices, Junior Achievement reaches four million students per year in inner cities, suburbs, and rural areas. Internationally, Junior Achievement reaches another 2.6 million students per year in over 100 countries.

SCOPE: Junior Achievement programs are welcomed by teachers in more than 252,000 classrooms around the world each year.

ABOUT THE VOLUNTEERS: Junior Achievement's 178,000 classroom volunteers come from all walks of life and include business people, college students, and retirees. These dedicated individuals are the backbone of the organization.

PROVEN SUCCESS: Junior Achievement is one of a few global non-profits to use independent, third-party evaluators to gauge the impact of its programs. Since 1993, independent evaluators have conducted studies on JA’s impact. Findings prove that JA has a positive influence in a number of critical areas. These results are free and available upon request. Summaries of the findings also are published in the JA Programs section of www.ja.org.

A BRIEF HISTORY: Junior Achievement was founded in 1919 by Theodore Vail, president of American Telephone & Telegraph; Horace Moses, president of Strathmore Paper Co.; and Senator Murray Crane of Massachusetts. Its first program, JA Company Program™,was offered to high school students on an after-school basis. In 1975, the organization entered the classroom with the introduction of Project BusinessSM for the middle grades. During the past 30 years, Junior Achievement has expanded its activities and broadened its scope to include in-school and after-school students in grades K-12.

Distinguished JA Alumni

Mark Cuban, founder of broadcast.com, owner, Dallas Mavericks™

Frederick A. Deluca, founder & CEO, Subway™

Dick DeVos, co-founder, Amway Corporation™, owner, Orlando MagicSM and Orlando MiracleSM

Erica Dunlope, Miss America 2004

Millard Fuller, founder and president of Habitat for Humanity™

Arte Johnson, actor

Bruce Kennedy, chairman emeritus, Alaska Air Group, Inc.

Marshall Loeb, editor, Columbia Journalism Review

David Nelms, president and COO, Discover® Financial Services

Dr. Donna Shalala, president, University of MiamiSM

U.S. Senator Rick Santorum (R-Pennsylvania)

For More Information, Contact:

Junior Achievement
One Education Way
Colorado Springs, CO 80906
719-540-8000
Internet: www.ja.org
Email: press@ja.org

Credits

Special thanks to Oracle for its continued support of JA Titan.

Consultants:

Scott Franklin, Principal, First Generation Consulting, Overland Park, KS

Tom Rowley, Educational Consultant, South Jordan, UT

JA Titan Developed by Denim Group. Ltd., denimgroup.com